Pro’s and Con’s for an Internet Marketing Campaign

Internet marketing is revolutionizing the way business owners and consumers buy and sell goods and services. Over the years, many brands and businesses have started to adopt Internet marketing much more extensively than traditional mass media marketing as seen in the graph from Adecco below which is part of an Infographic that explores the evolution of marketing. Many of these businesses have realized the importance of Internet marketing particularly as an inbound marketing tool that delivers better results and revenues than traditional marketing channels.

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Discover below our 5 Pros and Cons of having a full Internet Marketing Campaign.

PROS

1. Internet Marketing Can Reach Targeted Customers More Effectively

One of the key characteristics of full Internet marketing is that these digital marketing tools were designed to target specific sets of customers or audiences. Unlike traditional mass media marketing where advertisements are broadcasted to anyone, even those who do not like or are not interested in a particular product or service. Internet marketing which is a form on inbound marketing attracts targeted clients who are specifically looking for the brands, products or services a particular digital marketing campaign is focused on.

2. Internet Marketing Delivers Immediate Results

eMarketer reported that real-time marketing tools can bring businesses more benefits than other tools. Internet marketing is characterized with real-time interactions that can connect your business much more effectively with targeted customers. What you get are immediate results for your marketing efforts.

3. Internet Marketing Can Reach a Wider or Even International Audience

Since most Internet marketing activities are done online, businesses are not bound by brick-and-mortar limitations when it comes to reaching out to a wider audience. The world just became smaller with Internet marketing, allowing businesses from one part of the world market to another as if they’re just a few blocks away from each other. Geographical distances are now meaningless with Internet marketing, allowing businesses to reach and interact with targeted customers more than they could ever will using traditional marketing methods.

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4. Internet Marketing Results are Measurable

Unlike traditional mass media that register vague metrics or inaccurate survey results from a sampling of the actual target population, Internet marketing results are easily measurable and available in real time. Each click or visit to a landing page or websites, sign ups, and online purchases can actually be measured very accurately allowing digital marketers to easily gauge which particular Internet marketing tool will work for them and bring the best results. On top of that, Internet marketing analytics data can also give digital marketers a better insight about their targeted customers purchasing behavior among other things.

5. Internet Marketing Can Be Personalized

Not only is Internet marketing highly targeted, offers and programs can be customized or personalized based on the profiles and other consumer behaviors your targeted audiences exhibit. This will give your customers better value for what they have paid for as well as a better insight of the kind of products and services your customers need and are looking for – which your business can provide or develop.

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CONS

1. Internet Marketing Campaigns Can Be Copied

One of the dangers in Internet marketing is that a particular campaign can easily be copied by a competitor, and many have done so with utter disregard for the legal ramifications their actions may bring. Trademarks or logos can be used to defraud customers and take away a sizeable market share from you. Not only that, these can also be used for perpetrating negative and erroneous information about your brand, product or service that will ruin your online reputation – and lose valuable targeted customers.

2. Internet Marketing Will Not be Taken Seriously if Not Done Professionally

Business owners and digital marketers should focus on bringing their Internet marketing campaigns to professional levels, otherwise they will not be taken seriously by their targeted customers. First impressions really matter whether you use traditional or Internet marketing and advertising channels so it would be to your greatest advantage to stay consistent and professional in whatever channel you are using for your campaigns.

3. Internet Marketing May Not Be Appropriate for Your Product

Some brands, products or services have targeted audiences that may not be reached by Internet marketing channels. Some products and services target the elderly and only a few percentages are tech savvy and may not have access or do not even know how to get online. If that’s the case, you will only be wasting time and resources marketing your products or services through Internet means.

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4. Internet Marketing Involves Too Much Competition

Just like the proliferation of online ads, Internet marketing is faced with a great challenge of too much competition. Digital marketers are scrambling to get into a better position for optimum visibility for their marketing and advertising campaigns, and with the presence of too much competition, will make it doubly hard and expensive to get the attention of targeted audiences.

5. Internet Marketing Reputation Can Be Damaged by Negative Feedback

Digital marketing tools are prone to their perennial problem of negative feedback which can damage your online reputation. A single post or tweet that defames or give erroneous claims and negative feedback about your products or services can scar and ruin your Internet reputation for a long time.

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