10 Reasons Why You Need a Digital Marketing Strategy

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1. You’ll know what to aim for

Companies without a digital strategy don’t have clear strategic goals for what they want to achieve online, in terms of gaining new customers or building stronger relationships with existing ones. Without these goals, you might not even gain the funds to start reaching for them, which could cause a problem for the growth of your business.

These goals are a big part of digital marketing. It’ll not only gain you costumers but also stronger, more valuable business relationships. With a clear goal in mind,  a lot more is possible. So, do not neglect the digital aspect of your marketing department.

2. You won’t know your online market share

Customer demand for online services may be underestimated if it hasn’t been researched. More importantly, you won’t understand your online marketplace. The dynamics will be different to traditional channels with several types of customer profiles, competitors, propositions, and options for marketing communication.

Want to learn more about how you can achieve a successful Digital Marketing Strategy? For more information chat with our partnering Digital Marketing Consultants.

3. Existing and start‐up competitors will gain market share

If you’re not devoting enough resources to digital marketing or you’re using an ad‐hoc approach with no clearly defined strategy, then your competitors will outnumber you! Make sure you leave enough recourses to digital marketing so you can be a powerhouse online.

4. You don’t have a powerful online value proposition

A clearly defined online customer value proposition will help you differentiate your online service. It will encourage existing and new customers to engage and stay loyal.

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5. You don’t know your online customers well enough

It’s often said that the digital aspect is the “most measurable medium ever”. But Google Analytics and similar will only show you the number of visitors, not how many keep coming back. You need to use other forms of feedback tools to identify your weak points and address them.

6. You’re not integrated

Digital marketing is often left to a specialist digital marketer, sitting in IT or a separate digital agency. It’s easier to package digital marketing into a convenient space. However, this is less effective. Everyone agrees that digital media work best when integrated with traditional media and response channels.

Curious about how much it costs to engineer a successful Digital Marketing Strategy? Book a free consultation with us now!

7. Digital Marketing with a lack of people/funds

Insufficient resources might be devoted to both planning and executing e‐marketing and there could be a lack of specific e‐marketing skills. This will make it difficult to respond to competitive threats effectively.

8. You’re wasting money and time through duplication

Even if you do have sufficient resources it may be wasted. This is particularly the case in larger companies where you see different parts of the marketing organization purchasing different tools or utilizing different agencies to perform similar online marketing tasks.

9. You’re not agile enough too catch‐up or stay ahead

If you look at the top online brands like Amazon, Dell, Google, Tesco, Zappos, they’re all dynamic ‐ trailing new approaches to gain or keep their online audiences.

10. You’re not optimising

Every company with a website will have analytics. However, many senior managers don’t ensure that their teams make or have the time to review and act on them. Once a strategy enables you to get the basics right, you can progress to continuous improvement of the key aspects. These could be search marketing, site user experience, email and social media marketing.

With these top 10 problems in mind, you can ensure to avoid them and go towards a well-thought-out digital strategy.

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