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Marketing Technologies: top 5

It was said that no one ever regretted buying IBM in the 80s, but what is the equivalent today? Are there marketing leaders that offer considerably superior products to their competitors? This information could be critical to your success, as choosing the wrong platform may result in wasted time and sub-optimal outcomes.

1. Hubspot: marketing automation

HubSpot is a platform that brings together every possible marketing and distribution tactic you need in order to attract and convert leads on your website.

This is often referred to as inbound marketing. Rather than push unwanted traditional marketing messages to an unsuspecting audience through outbound methods (– i.e. direct mail, print and TV advertisements, cold calling, etc.) inbound strategies focus on attracting the right type of prospects to you.  Inbound marketing tools and tactics include:

  • Running a blog
  • Social media
  • SEO
  • Landingpages

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2. Buffer: social media

  • It lets you schedule posts for four of the most popular social networks.

Summarized, Buffer is a social posting scheduler for several social media networks. It includes Facebook (profiles and pages), Twitter, LinkedIn (profiles and pages), Google+ and Pinterest.

  • It gives you total management over your posting schedule without having to schedule every single post separately.

Rather than requiring you to select and set a specific time for a post to go out every single time you want to schedule one, Buffer gives you a bunch of default time slots. These slots make sure you post on the most active times on social media. You can also spread your posts whenever you add them to your Buffer. Of course, you can add and customize any of the time slots in your schedule you see fit.

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3. Google Analytics: analytics

Also known as a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005. Now it is the most used web analytics tool worldwide. Furthermore, there are two versions: the subscription-based Google Analytics 360, previously Google Analytics Premium, targeted at enterprise users. Lastly, there is Google Analytics for Mobile Apps, an SDK that allows gathering usage data from iOS and Android Apps.

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4. WordPress: CMS

WordPress is a free and open-source content management system (CMS) based on PHP and MySQL. Installation is possible on a web server that is either part of an Internet hosting service or a network host in its own right. The first case may be a service like WordPress.com, for example. The second case could be a computer running the software package WordPress.org. Specifically, a local computer may be used for single-user testing and learning purposes. Features include a plugin architecture and a template system. In fact, more than 27.5% of the top 10 million websites WordPress has been using WordPress as of February 2017. Besides, it is reportedly the most popular website management or blogging system in use on the Internet. Another interesting fact; it supports more than 60 million websites.

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5. MailChimp: e-mail

This is the ultimate software that will change the way you market your product on the internet. MailChimp is a simple email marketing software (EMS). Amongst several options, it gives you a number of easy options to design, send and save templates for your emails. In addition, the number of feasible options and the easy to use interface set MailChimp apart from other software. This can certainly be seen with the number of users that use this software, going well over a million users!
MailChimp allows you to easily create newsletters of varying types. It also provides simple options to share them on social networks such as Twitter or Facebook. As a result, you’re able to transform it into your own personal platform where you can publish your newsletter.

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