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What is Active Campaign?

First of all, Active Campaign is an integrated and user-friendly Platform combining different aspects of small business marketing. Also, thanks to this tool you are able to create engaging and beautiful emails, to find out information about your contact, to use social media marketing and most of all to apply marketing automation.

Consequently, as a user of Active Campaign, Service.fit is happy to recommend this amazing marketing tool.

Active Campaign is trusted by more than 100 000 users worldwide, and a lot of well-known brands use and trust Active Campaign, such as Shopify, Big Commerce, Woo Commerce and so on.



What are Active Campaign benefits?


  • Site Tracking

In fact, this feature allows you to connect your marketing to a contact’s behavior in order to respond to what they are doing on your website so that you can adapt your marketing to their interests.


  • Conditional Content

Moreover, thanks to this feature, when we are sending an email notifying our contact of a sale, Service.fit is able to display specific products that contacts have viewed in the past.


  • Easy to use API

In fact, they received many compliments on how easy it is to use their API.


  • Email split testing

In addition, you can identify what works best for your audience as you can test different sender information, email body content and subject lines.


  • Intuitive automation builder

Most of the time users feel confusing with marketing automation because of the complexity using these features. Compare to the other tools, Active Campaign is intuitive to use so that you can create powerful automation quickly and easily without a full training.


  • Sales CRM

In fact, you can combine this feature and automate many tasks during the sales process and marketing process.


  • Advanced lead scoring

Finally, thanks to it you can create illimited lead scores and unlimited rules: you have the flexibility and the control on what is important to your company.

Then, these leads scores can be used to begin automation and automatically distribute a lead to your sales team.



What are Active Campaign features?


  • Marketing automation
  • Smart autoresponders
  • Built-in integrations with over 200 external services
  • Drag and drop email designer
  • Track your contacts onsite and in your apps
  • Campaign, contact, as well as list reporting
  • Track where your contacts live or travel
  • Add live e-commerce data and even videos to your emails
  • SMS marketing
  • Free phone, live chat, as well as email support
  • Send newsletters
  • CRM & Sales automation
  • We find contacts based on age, gender, and location
  • Advanced segmentation and targeting
  • Automated series
  • Dynamic (as well as conditional) email content
  • Social media monitoring as well as reaction automation
  • Free email templates
  • Build custom forms for your landing pages
  • Free one-on-one training



What are Active Pros and Cons?


  • User-friendly platform
  • This is the power of segmentation and automation
  • Adapts well the features of companies’ requirements
  • Effective API
  • Effective e-commerce integration
  • Performant event tracking
  • Active community engagement for support
  • Free trial available
  • Active Campaign allows a better organization.


  • No possibility to have multiple businesses under 1 account: if you have 3 businesses you have to pay for 3 separate accounts.
  • No iOS app
  • RSS email format is missing.
  • Can be difficult to use for those who have never worked on email marketing.



What kind of problems can Active Campaign solve for you?


  • Your email marketing suffers from low deliverability and engagement? Active Campaign can solve it.


  • Also, if your marketing and sales processes are disconnected, Active Campaign can fix it.


  • Then, if you want to raise your conversion rate so you get more revenue from the traffic you are receiving, Active Campaign can do it for you.



What is Active Campaign pricing?

The prices given below are for 500 contacts.


Lite Plan – $15/mo (monthly) or $9/mo (yearly)

Up to 3 Users

Unlimited Sending

Chat & Email Support

Email Marketing

Marketing Automation

Send Newsletters


Plus Plan – $70/mo (monthly) or $55/mo (yearly)

Includes everything from Lite Plan, plus:

Up to 25 Users

Unlimited Sending

Contact & Lead Scoring

CRM w/ Sales Automation

Custom on Branding/Domain/User permissions

Deep Data Integrations

One on One Training

SMS Marketing


Professional Plan – $159/mo (monthly) or $129/mo (yearly)

Includes everything from Plus Plan, plus:

Up to 50 Users

Unlimited Sending


Site Messaging


Enterprise Plan – $279/mo (monthly) or $229/mo (yearly)

Includes everything from Professional Plan, plus:

Unlimited Users

Unlimited Sending

Uptime SLA

Phone Support

In-depth Onboarding

Free Social Data

Free Design Services

Dedicated Account Rep

Custom Mailserver Domain



Our thoughts about Active Campaign

In fact, each company is specific and needs its proper email marketing software solution. Some criteria need to be taken into consideration such as the size of your company, the type of customers, your budget and so on.

Consequently, Active Campaign is a great opportunity as it offers different features at different prices able to satisfy different requirements.

Usually, Active Campaign is more useful for small businesses that are starters in marketing automation.


If you want to learn more about Active Campaign, click here


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