There have been many developments within content marketing creating advertising tools for content marketers.
There has been major growth in the content marketing tools available to content marketers. While many of these tools existed for years prior to the advent of content marketing—and would normally be deemed as simply internet marketing tools, many of them are rechristening themselves as content marketing tools.
However, many of these tools are quite different from each other and serve vastly different purposes within content marketing. Some technologies may help create content, some may help distribute content, yet others help measure the effectiveness of your content marketing. Having attended dozens of content marketing conferences over the years, I have seen countless marketers and even analysts not know where to start, or how to make sense of the universe of content marketing tools.
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Offers tools for measuring and optimizing digital campaigns. Webtrends offers analytic intelligence including customer intelligence and behavioral segmentation, targeting and scoring, and more.
Uses real-time stats that can be broken down to an individual-level view. Woopra helps brands tracks visitors across multiple devices and build comprehensive timelines for every user.
An ecommerce customer intelligence tool. Offers person-centric data in real time, and ties anonymous activity to known activity once a visitor becomes a customer.
Gain insight into the competition. Examine which websites and keywords others are using to drive traffic online, compile lists of the top websites based on a variety of metrics. Track online market share by industry.