Examples Of Effective Marketing Campaigns On LinkedIn

1. The Weinstein Co.’s Lee Daniels’ The Butler

In LinkedIn’s first ad partnership with a Hollywood studio, it promoted The Butler with Sponsored Updates using LinkedIn’s custom API solution for a contest called Path to Success. The contest invited users to enter to win a “career experience of a lifetime” in New York City. As a result, three winners got access to a top recruiter, an executive, and a career coach.

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2. Callaway Golf

Aiming to put a “modern twist on the long-held tradition of networking on the golf course”, Callaway introduced the Hit the Links app. This lets users scrape their contact list and pick a dream team of four players (presumably including themselves). They entered to win a golf “business” trip that included a custom club fitting at Callaway’s Headquarters in Carlsbad, California, and also a round of golf.

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3. Van Heusen

Van Heusen shirts ran a contest in India looking for the “Most Fashionable Professional”. The effort, which ran for one month, targeted 1.5 million LinkedIn users and in addition netted 30,000 unique visitors, 5,000 of which logged on to nominate 15,000 connections.

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4. Microsoft

Microsoft launched an app called Nametag Analyzer that analyzed a member’s LinkedIn profile to provide a unique name tag to show what the user’s professional identity should be. The app also suggested new skills to add to your profile.

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5. Fruit of the Loom

The underwear and sock brand recently launched a promotion in which it sent a LinkedIn message to users who changed jobs or got a new job in the last 30 days. The message let them claim a complimentary of Fruit of the Loom. This is because “great-fitting underwear can help you start your workday in a great mood.”

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