What is Hubspot

Hubspot is a very popular tool, more useful and performing for small businesses: 41.6% of the small businesses automation software are own by Hubspot. They are positioned as leaders in this market, ahead of Infusionsoft. Using Hubspot as a marketing automation tool is very simple and a big benefit for small businesses, but can lose benefits when it comes to Enterprises.

Hubspot is also one of the leading Customer Relationship Management (CRM) apps available on the market. Hubspot also offers marketing and sales software category, which makes Hubspot one of the top players.

This article presents Hubspot Marketing (with different plans) and Hubspot CRM (with a free plan).

For more information on Hubspot Sales, click here.

As a user of Hubspot Marketing and Hubspot CRM, we are happy to recommend this amazing tool.

HUBSPOT MARKETING SOFTWARE

What is Hubspot Marketing

Hubspot marketing is an Advanced system helping your team grow traffic and increasing conversions. You can access different features to design or modify your beautiful websites and don’t need to ask your IT team.  Hubspot is seen as unique in its marketing software thanks to its compactness: this Platform packs all the essential armory for sales teams and marketing agents in order to place their product or service where it is more susceptible to attract the attention.

Hubspot Marketing Benefits:

This Platform creates a lot of benefits and can enhance your marketing efforts:

• The art of personalized marketing

users can design their own workflows and also prepare, format an publish content. Hubspot marketing allows to work in a familiar environment, to segment and to evaluate the leads in a more personalized and customized way.

• The compactness and ready to use marketing funnel

You can simply create an account, select and place contacts in the most appropriate step of the funnel, they score them, personalize and provide your content. This system gives access to traffic data and allows to analyze your marketing strategy’s impact on sales and on the company’s performance.

• Social media & Mobile marketing

email marketing tool allows dynamic HTML message that you can customize according to customer’s behaviors. Also access to scheduling, contact database, mobile marketing and so on. concerning social media, you can gain valuable social intelligence, distinguish sources and focus on leads that are more susceptible to close a deal.

• Optimized content for smarter targeting

Hubspot is very simple and useful for small businesses and startup who can create a beautiful website without coding skills needed. This Platform is valuable with its land page builder. You can use SEO optimization and keywords Tools and manage all of that from a single and dynamic Dashboard.

• Analyzable impact

You can connect Hubspot Marketing to Hubspot CRM or Salesforce. It can ensure that all the Customer interactions are recorded and examined. You can also analyze the impact of your campaigns on your sales.

• Helpful and here to assist you

You can access a knowledgeable and experienced marketing Professional team and contact them via live chat, phone or email. You can also access the platform’s vast resources and study Library to learn and find solutions on your own.

• Competitive price affordable for everyone

With all the features offered by Hubspot, we can say that the price is reasonable. You can access some features for free like basic contact database with traffic and conversion analytics.

Which problems can Hubspot marketing solve for you?

• Did you use to feel overwhelmed by all your ideas? Hubspot Marketing will give you a clear insight of your work.

This Platform allows our Service.fit company to gather all our effort together so that we can have a complete picture and do everything within the Hubspot portal. It makes life easier so that we don’t need multiple platforms to get Something done.

• You are a new starter and you are afraid of your lack of skills? No worries, Hubspot is also a real educative tool. 

This tool brings the opportunity to train your team with all the certifications and study resources. This is one of the major benefits: Hubspot marketing helps your teams to become more effective at their jobs.

HubSpot Marketing Features

• Lead analytic Dashboard
• Collected forms
• Lead flows
• Contact activity
• Contact management
• Contact & company insights
• HubSpot branding removed
• Custom form fields
• Phone & email support
• Blog & content creation tools
• SEO & content strategy
• Mobile optimization
• Social media
• Email marketing
• Calls-to-action
• Landing pages
• Analytics dashboards
• Standard SSL certificate
• Subdomain availability
• Marketing automation
• Goal-based nurturing
• Salesforce integration
• Smart content
• Attribution reporting
• User Roles
• A/B testing
• Custom on event and revenue reporting
• Custom on event triggers
• Predictive lead scoring
• Contacts reporting
• Company reporting
• Event-based segmentation

Hubspot Marketing Pricing

Free plan 

Lead analytics dashboard

Lead flows

Collected forms

Contact activity

Contact management

Contact & company insights

Lead analytics dashboard

Lead flows

Collected forms

Contact activity/management

Contact & company insights

HubSpot branding removed

Custom form fields

Phone & email support

Basic – 185 euros / month

All the starter features, plus:

Professional – 740 euros/ month

All the basic features, plus:

Marketing automation

Goal-based nurturing

Salesforce integration

Smart content

Attribution reporting

User Roles

A/B testing

Comes with unlimited website sessions

Enterprise – 2 200 euros/month

Custom revenue reporting/event reporting/event triggers

Predictive lead scoring

Contacts reporting

Company reporting

Event-based segmentation

Comes with unlimited website sessions

Hubspot has also the reputation to excelled in the CRM support.

What is Hubspot CRM (Customer Relationship Management)?

Hubspot CRM is free and simple to use. This Platform helps sales teams to start quickly without making a change in their workflow. Hubspot CRM is ideal for companies that are starting to recognize the value of CRM or just for companies that want to use the fullest potential of their existing CRM systems.

Hubspot CRM is certified premier Google Partner – A solution suiting well all the niches and industries. This is one of the best integrated CRM Platform on the market as there is no other free CRM system with the same level of integration. This platform integrates some popular apps such as Shopify, Salesforce, Zapier, Microsoft Dynamics.

Hubspot CRM Benefits

• It is free!

Any business regardless of their budget can use Hubspot CRM without any cost.

• Hubspot CRM can be linked to all locations of your sales processes

Where your modern sales processes are taking place: your websites, social media profiles, phone calls, email service providers and more.

• A powerful and flexible solution

In fact, thanks to this platform, you can save time usually spent on research – Hubspot CRM helps to close more deals with less work as it tracks and organizes each aspect of your sales pipeline. You can enjoy up to 1 000 000 contacts and users with unlimited storage, for free. Moreover, Hubspot CRM is enough flexibility to meet the needs of B2B, B2C, and individuals.

• Adaptable and blends easily with your sales processes

First of all, Hubspot is applicable in any software ecosystem. It will run as a background that you can use only when you need to, and the list of intégrations available includes a lot of products such as Google Chrome, Google Dynamics, Bigcommerce, PipeDrive CRM, SugarCRM and so on.

• Intuitive interface and lead importation

This Platform offers some of the most powerful data of enrichment functionalities – thanks to them you can import your leads from your email with a simple click. In other words, Hubspot CRM perfects the art of efficient Customer Relationship management with fast leads backlog, an intuitive interface without complexity or difficulties.

Hubspot offers a lot of different features without the complexity and confusion of many other CRM Platform.

Hubspot CRM Features FOR FREE

• Customize views
• Deal and Task Board
• Hubspot Marketing Synchronization
• Drag and Drop Communicator
• Email Integration
• Phone Integration
• Website Integration
• Enrichment
• Social Media
• Company Database
• Website Visitors
• Email Connections
• Sidekick Integration
• CRM Details
• Templates, Tracking, and Scheduling

HUBSPOT PROS & CONS:

Hubspot is considered as one of the best designed and marketed marketing automation Tools. It explains why they have the biggest amount of customers in comparison to the others marketing  Tools.

The Pros:

• Hubspot is really easy to use – This Platform offers a very beautiful designed product. We know that marketing automation software is usually very complex, but Hubspot has done a really good job to make the use easier for small businesses who have little or no coding ability.
• A good place for all your Tools – You can put everything you need in one place. In fact, it allows you to save time, a better organization so that you don’t have to pull yourself in many different directions.
• Get a 7-day free trial – Contrary to most of the marketing automation Tool requiring high setup fees and a contract.  Then, Hubspot is one of the only Tools that offers a free trial whereas requires high setup fees and a contract.
• Very good in educating their users – It seems to be the most impressive aspect of Hubspot: their blogs provide an excellent understanding of online marketing. It is very useful for business owners that want to learn more.

The Cons:

• Use Hubspot requires a 12-month contract – These contracts are billed annually by default. But in fact, marketing automation is Something that you will be susceptible to use for many years, so in this way, it is not a big issue, even if it would be better to have a Rolling month-on-month contract.
• Technical support requires payment.

Which problems can Hubspot CRM do for you?

• Are you a new starter with a low budget? Hubspot CRM can meet your needs.

This Platform is perfectly suitable and powerful enough for most small businesses. Only enterprises require more features. Our service.fit company is very satisfied with this Platform: it is free and the features available are amazing considering the price point.

• Don’t you have a lot of time to spend on managing such Platform? Hubspot CRM will make your life easier.

Because Hubspot-CRM is free and ready complete, you won’t wast your time thanks to this amazing tool! It has been a very nice advantage for our Service.fit company.

• Did you use to have trouble in organizing your CRM business development? Hubspot CRM will help you.

Hubspot CRM helps our service.fit company to be more organized and procedural in our business development and sales without an expensive administrative cost. This tool is the one through which you do business.

Our Thoughts about Hubspot

As you can see, Hubspot offers a wide selection of features in each software category. You need to find which package fits you the most thinking about what are your real requirements.

Then, this review is here to help you as well as possible to consider what factors and features will fit your wants. A good alternative should be to check out the free trials of this app to ensure you will choose the best software application according to your company’s specific needs.

In fact, you can also use the Full pack (CRM, Marketing, and Sales for the most powerful software): This connection allows to develop successful lead generation strategies, optimize your website’s content and distribute it among the best audiences and influencers.- For further information on Hubspot Sales, click here.

If you want to learn more about Hubspot Marketing & CRM, click on their website.