Top Digital Shop Solutions
Bricks and mortar stores have to work hard to compete with online shopping, and one way of doing this is to make use of technology to create an excellent in-store experience.
Technology can be used in numerous ways: for experiential purposes, to appeal to mobile customers, improve convenience for consumers, or to advertise a retailer’s online presence.
1. Digital mannequins
In this instance, from teamLab, digital mannequins are triggered by customers removing a hanger from the rail. Customers can then see models in their chosen garment.
2. American Attire/AR
American Attire, with help from the Vuforia app, has been used augmented reality at the point of sale to unlock a range of options.
These include viewing product reviews, watching videos, and ordering online.
It’s a great way to enhance the in-store experience and appeal to mobile customers, though you do need customers to download the app first.
3. NFC-compatible grocery store
A Casino in France has introduced NFC in an enormous way. Customers can use their smartphones to access information on products and pricing via NFC-enabled shelf edge labels, and scan adds items to their basket.
When they’re finished shopping, they can quickly pay for his or her items by tapping their phone on a reader attached to the cash register.
4. Tesco scan as you shop
This is now appearing in some of the larger Tesco shops, and it can be very useful.
Using your club card details, you pick up the handset and scan items, then scan as you add items to your trolley. In theory, this speeds the process up, however, you continue to have to wait to catch an assistant’s attention if you want to purchase some booze…
Nonetheless, it is useful to keep an operating whole of prices and handy for entertaining youngsters as you do your grocery shopping.
5. M&S browse and order hubs
These hubs allow customers to browse or scan barcodes on objects and discover product data. Customers can select to order on the gadget and acquire at a later date or have the product delivered.
These touch display units resemble enormous iPhones and come with a card payment machine.
6. Samsung expertise retailer
This flagship store in Singapore is all about experiential retail. For example, customers’ actions in an entrance of the video wall are digitized and projected for effect, while it has an espresso store operated through an app, and themed zones throughout the store. Very swish.
7. M&S digital rail
M&S is keen to innovate with in-store tech, and so we have our second example from the retailer.
According to our own Ben Davis:
This is an all singing, all dancing version of the browser and order hub, the digital rail has solely demoed in Amsterdam so far, however, I had the pleasure of using one at M&S HQ. Surprisingly, it works very very well for an outsized piece of tech. The ground to go peak display is touch-enabled and one can swipe through looking for outfit inspiration.
Videos play on the rail, too, and it will recommend matches to items you have scanned or selected. Itâs sort of like an incredibly sophisticated Mr Potato Head.
8. Nordstrom exhibits prime pinned objects in retailer
Good use of social proof in store from Nordstrom here.
9. Macy’s and iBeacons
The famous US store has been experimenting with iBeacons. In this trial, customers who enter the store with the Shopkick app installed on their iPhones will be alerted about deals and items they may be interested in.
While there is a danger of annoying shoppers, this kind of precision advertising and marketing might be very effective.
10. Debenhams Oxford St
Debenhams recently unveiled its Â£25m flagship store in London’s Oxford Avenue, replete with numerous technology, including video screens, and kiosks for in-store ordering.
11. KIKO digital signage
KIKO uses a digital ceiling to draw attention from passing trade.
12. Topshop virtual reality catwalk
Topshop has adopted digital with gusto and has used tech and social in the store regularly, similar to its ‘Wish you had been at Topshop?’ marketing campaign.
The latest use of technology was to live stream a virtual reality (VR) ‘experience’ of its London Style Week show. Customers could use VR headsets to experience the show in 360 degrees.
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