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When you’re starting to use SEO and you’re trying to create a campaign, there are several things you need to think about. The following content will explain some of these aspects.

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Define keywords

A start of an SEO campaign consists of defining the keywords. These keywords that you’ll be using need to be the ones that convert your visitors into customers. Google Correlate can inspire you to find the ideal keyword for your topic.

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Create Links

The URL’s to the content you are applying SEO on is important. Using the keywords that you found as a result of the previous step, you can make sure your URL’s consist of a high search feed.

Social Media

Social media pages are popular and give you the option to share updates and new products with your target group. Creating one and posting new and relevant content on it, you can make sure your content gets read. Advertising on social media pages can also be a big advantage since it’s likely to be seen by people you didn’t even think to market for.

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Try hiring a PR-firm to help you generate publicity. It’s Always thought to be quite expensive, though it could be carried out on a performance-based price.


The content you are writing needs to be high-quality. If it’s proven to be good content, it will gain more exposure. Blogs are a way of attracting customers to your website. This can be achieved by well-thought-out content.

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Conversion Optimization

When you’re using landing pages or trying to get leads from your pages you need to make sure your conversion process is optimized. Make sure to look at analytics regularly. Try to make changes to the pages if necessary to improve the conversion process of your landing pages.

As you can see SEO is used in multiple fields. The content, layout of the page, keywords that people look for and the way you are sharing your content are important parts of it. There are more aspects but these are the main things you need to take into account.

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